In the digital age, good product photos are like the bright neon signs of a bustling city street—they catch your eye and draw you in. But what if I told you there’s a secret ingredient that can make those photos not just good, but great? It’s the human touch.
Think about it. When you see a photo of a product, sure, it might look nice. But when you see a photo of a product being used by a real person, something magical happens. Suddenly, that product isn’t just an object—it’s a tool, a source of joy, a solution to a problem.
Adding human elements to product photos can take them from forgettable to unforgettable. Whether it’s a hand reaching for the product or a smiling face using it, these little touches can make a world of difference.
Let’s break it down
Putting Products in Context
When you add a human element to your product photos, you’re not just showing off the product itself—you’re showing how it fits into people’s lives. Picture this: instead of a plain photo of a bottle of hair oil on a backdrop with some props, you have a photo of someone taking a drop of the dust oil on their palm. Which one makes you feel more connected to the product?
Evoking Emotions
Humans are emotional creatures, and we’re drawn to things that make us feel something. By including people in your product photos, you have the opportunity to tap into those emotions. Maybe it’s the joy on someone’s face as they unwrap your product for the first time, or the satisfaction of using it to solve a problem they’ve been struggling with. Whatever it is, emotions sell.
Demonstrating Use Cases
Sometimes, it’s hard for people to imagine how they might use a product in their own lives. But when they see someone else using it, suddenly it all clicks into place. By showing people using your product in real situations, you’re making it easier for potential customers to see themselves doing the same.
Creating a Connection
In a world where we’re bombarded with advertising at every turn, it can be hard for brands to stand out. But by putting a human face (literally) on your products, you’re creating a connection with your audience. People are more likely to buy from brands they feel connected to, and including human elements in your product photos is a great way to foster that connection.
So, how can you start incorporating the human touch into your product photos?
Use Real People
Instead of relying on stock photos or AI, try using professional models, real customers or employees in your product photos. Not only does this add authenticity, but it also helps people see themselves in your products.
Focus on Emotion
Think about the emotions you want to evoke in your audience and use human elements to help tell that story. Whether it’s excitement, happiness, or contentment, make sure your photos capture the mood you’re going for.
Keep it Natural
The key to successful product photos with human elements is to keep things natural. You want your photos to feel authentic, not staged, so encourage your subjects to relax and be themselves.
In conclusion, if you want your product photos to truly stand out in a sea of competition, don’t underestimate the power of the human touch.
By adding real people to your photos, you can create a connection with your audience, evoke powerful emotions, and showcase your products in a way that resonates with potential customers.
So go ahead, put a human face on your products, and watch as your sales soar.